Each dial bears the signature of the artiste, yet another personal touch provided by the brand and proof of the craftsmanship.ĭeLaneau divides its watch line into three main collections: Strength celebrates the earth’s precious stones and gems, Movement captures the grace of the animal kingdom and Origin takes inspiration from nature and light. “The enameller paints blindfolded to the fire that determines the final outcome, and, as we are blindfolded too, we trust her,” she says, a reference to the fact that the applied enamel colors only reveal themselves in the firing process.Īs testament to their commitment, DeLaneau established its own enameling atelier in 2001 with three fulltime women enamellers.
“In Grand Feu enameling, only the enameller truly knows her vision for the design and it is she who uses her skills to interpret it,” says Morina. The DeLaneau Movement Collection captures the grace of the animal kingdom Though the designer can set out a plan, absolute trust plays a huge part in the entire process. Like a clairvoyant, the enameller must “see the future” before even beginning to apply the enamel. There is no science involved, only experience and finesse. It’s through adjustments in temperatures and firing times that the enameller brings out delicacies of shading. Without any complications, each painting takes 2-3 months to complete.Įnamels aren’t like traditional paints either, they can’t be mixed to get different colors. There is no way to fix any damage so the enameller must start over if the dial doesn’t cooperate. After each layer of application, the dial is then placed in an extremely hot kiln-a precarious process because there is the risk of the dial cracking or the enamel bubbling with each firing. The surface area is so small and the work so detailed that the enameller must use a binocular microscope. One of the most difficult techniques to master, Grand Feu enameling consists of using a fine brush or needle to apply the enamel in layers. They specialize in Grand Feu enameling, which is essentially painting with glass on a gold watch dial, and DeLaneau uses only 18K. This isn’t a marketing ploy to foster yearning - though it most certainly does - but the reality of crafting original watches at this level, which limits the production.ĭeLaneau timepieces from the Strength Collection celebrate the earth’s precious stones and gemsĭeLaneau adheres to the theme of beauty, treating every watch as a miniature canvas. DeLaneau makes less than 200 watches per year. There is satisfaction in being entrusted with a rare object. “Every woman is different and every woman deserves to have her own timepiece interpreting her own desires,” Morina says, explaining why pieces unique form one of the foundations of DeLaneau’s values.Īnother of the keys to a woman’s heart is exclusivity. DeLaneau not only creates exclusively original pieces where no two are ever alike, but also accepts commissions for a woman to capture her dream on a dial.īrigitte Morina Delaneau's CEO posing with the GPHG prize Moreover, because every woman is unique, so is each watch. She understands that a watch isn’t just a timekeeping device but an object of beauty and self-expression. Because a woman knows best what women desire, DeLaneau chose Brigitte Morina as both the Creative Director and CEO.
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